The Consumer of Average Intelligence and Imperfect Recollection
Scope
The imagined buyer through whose eyes the likelihood of confusion between two marks is judged.
Authorities to start from
- Corn Products Refining Co. v. Shangrila Food Products Ltd., AIR 1960 SC 142
- Amritdhara Pharmacy v. Satya Deo Gupta, AIR 1963 SC 449
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